The Lego Movie is continuing to draw big crowds. It is reported that, based on such success, Lego is planning a whole new multimedia strategy, and that they have a head start in this in that kids are drawn to the brand, eager to see what’s next.
Intriguing. Something kids (of all ages) can use to build stuff and create a story of their own in the process, are drawn to media that tells its own story, like in a movie. Maybe part of the appeal in all this is that we are the building blocks, particioants, and mind-full partners in telling a story: one that God has had in mind for all eternity, and is working out in us. It is so sas that some people demean themselves by not realizing the importance of the story, the adventure, that is their life.